Dr Priscilla Rodrigues, specialized in Endocrinology and Metabology. The brand’s challenge was to translate what it did into an image. The brand is a combination of the organs treated by this specialty. The conceptualization of all materials in the brand’s universe, such as Brand Creation, Visual Identity and Promotional Material, were created taking into account the strengths of Dr Priscilla’s work. The colors and traits are derived from the joint we worked on creating the brand.